Scruffy Paws Animal Rescue is dedicated to the rescue, care, fostering, spaying and neutering, and adoption of homeless animals throughout Rhode Island. Because there’s so much that goes into their mission, their old site was text heavy and in dire need of information architecture overhaul. The digital team at J&R pounced on the opportunity and organized their content around four calls to action: adopt, donate, foster, and volunteer, thereby creating a much more streamlined user interface. Visual assets like color, branding, and photography combined with responsive features create an overall charming visitor experience. The cat’s out of the bag: Scruffy Paws Animal Rescue has a brand new website that’s pawsitively purrfect.
Visit their site right meow.
