Last month Facebook launched a new social media management platform called ‘Facebook Business Suite.’ This new platform is designed to help centralize social content management for Facebook and Instagram. This is available as a mobile app and on desktop.
Facebook Business Suite has linked Facebook and Instagram publishing, messaging, and analytics all in a simple dashboard. This has helped create simplicity in content management, mainly for small businesses. 
The benefits of this application:
- Post to Facebook and Instagram seamlessly with post scheduling
- An inbox for all of your messages/notifications from both platforms
- Business analytics and insights for both, making it easier to see audience reach, engagement, and post-performance
- Create ads or boost a post straight from the app
This new app is amazing for all small business owners. Everything that you will need to stay on top of your social presences on Facebook and Instagram is in one place. The interface is clean and easy to navigate making it easier for people who may be overwhelmed by other content distribution platforms.
Unfortunately, at this time Facebook’s other social property, WhatsApp, is not yet integrated within the app. However, Facebook has said that they are looking into incorporating WhatsApp into Facebook Business Suite in the future. 
So, how does this benefit you?
The COVID-19 pandemic has changed the way that businesses need to run. Many consumers are now turning to online shopping for all of their wants and needs. This app comes at a great time for small business owners because you’ll be able to keep up a consistent online presence to stay in your customers, and potential customers, minds.
It is important to take advantage of the tools and resources that continue to become available to help your brand and business grow online. Need branding or social media help? We’re here to help
